Our Story

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Founder's Origins

As kids, Christian and Gabriel created small business operations such as going around their neighborhood knocking on doors to wash cars, creating lemonade stands to sell lemonade, and selling candy in school. During high school, the brothers teamed up and competed in debate. Both Christian and Gabriel credit debate as one of the most life-changing experiences that helped them develop invaluable skills such as critical thinking and public speaking. As Gabriel notes, “Debate created a strengthening of our brotherly bond and teamwork abilities. It showed us that we can work together efficiently to achieve success.” After high school, Christian went to college with the intention of becoming a lawyer and Gabriel went with the intention of becoming a physical therapist. After a few semesters, both brothers realized they were not passionate about their pursuits. Gabriel then became a licensed health insurance agent and Christian got a job as a project manager at an influencer marketing agency. These positions allowed Christian and Gabriel to begin to achieve clarity. At the same time, in completely different positions, both brothers began to realize their passion for creating things and servicing others. Christian explains “we started to view business as a perfect vehicle for our skills and passions. There was just one small problem, we had no idea what business we wanted to start.”

Achieving Clarity

In February of 2019, Christian and Gabriel decided to attend a global business conference that happened to be taking place in their hometown. Gabriel. explains “we went to the event with a vague idea of what type of business we wanted to be in, but our intention was to leave with even more clarity and at the very least, least a path forward.” On the first day of the event, one of the speakers took the stage and began his presentation. During this presentation, he began to share a few business ideas. For the first idea, he asked some of the business owners near the front of the audience if they would like to have their website audited by him. Throughout this process, every single website he put on the screen had several flaws and issues. He then proceeded to ask, “out of everyone here in this stadium, who currently is in the website design space?” Out of 30,000 people, about 3 people in total raised their hand. “I couldn’t believe it. We were at a conference filled with business professionals, and the ones who paid the most amount of money to be there (near the front) and had established businesses, all had websites that were severely flawed which means there is a huge PROBLEM that needed to be solved” Christian explains. Shortly after the event, both brothers were connected with someone who was also at the event, and happened to be one of the 3 hands raised. They took the opportunity to be mentored and taught by this individual who helped them create and develop their web design agency. 

Unimo is Born

At some point, every business will encounter the same question or problem. Usually, it’s something along the lines of “we need a name” or “what do we call ourselves?” 

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